Primary Sales & Distributor Network
Company stock purchase orders with distributor margins applied automatically, stock moving through sole and sub distributors, and primary sales on record next to what your bookers sell.
Stock purchase order
PO-2611
Entered by company sales management
To
Hilltop Traders
Sole distributor · margin 8%
| Product | Margin | To pay | |
|---|---|---|---|
| Crunchy Bites120 ctn · Rs5 a pack | 28,800 | 2,304 | 26,496 |
| Zesty Chips100 ctn · Rs20 a pack | 48,000 | 3,840 | 44,160 |
| Mango Burst80 ctn · Rs20 a pack | 38,400 | 3,072 | 35,328 |
| Choco Wafer90 ctn · Rs10 a pack | 21,600 | 1,728 | 19,872 |
| Salted Peanuts60 ctn · Rs20 a pack | 28,800 | 2,304 | 26,496 |
The problem
Primary sales sit in the company's ERP or a spreadsheet. Secondary sales sit in the field app. When the area manager asks whether Hilltop Traders is holding too much Zesty Chips, someone matches the two by hand and works out the margin on every line again.
Company spreadsheet · primary
Hilltop Traders, PO-2611
Rs 165,600
bought at trade value
Field app · secondary
Route 7, Model Town B
Rs 16,444.79
booked today, 9 orders from 12 visits
Margin 8%, by hand
28,800 × 8% = 2,304
48,000 × 8% = 3,480 3,840
three lines to go
How it works
One stock purchase order for Hilltop Traders, the sole distributor behind Route 7.
Company sales management enters a stock purchase order for Hilltop Traders: 450 cartons across 5 products, Rs 165,600 at trade value.
Hilltop Traders' 8% distributor margin applies to every line of the purchase automatically. Nobody reaches for a calculator: the distributor pays Rs 152,352.
The 450 cartons are recorded into Hilltop Traders' stock, ready for bookers' orders and delivery loads.
Where the network has them, sales to sub distributors are recorded too: 70 cartons to Shadman Traders and 50 cartons to Ichhra Traders.
Primary sales records build up beside the shop orders bookers take. The review shows what Hilltop Traders bought, what it sold on, and the 120 cartons still in its godown.
Company
Sales management
Purchase order PO-2611
Rs 165,600
450 cartons at trade value
Margin 8%, every line
Rs 152,352
to pay, after Rs 13,248 margin
Hilltop Traders
Sole distributor
Shadman Traders
Sub distributor · 70 ctn
Ichhra Traders
Sub distributor · 50 ctn
Hilltop Traders: bought and sold on
450 ctn
In the distributor app
Stock shows what is short. A purchase order goes to the principal, and the received cartons go straight into stock.
What is included
Company sales management enters the stock purchase orders that apply to each distributor, product by product and carton by carton. Orders are entered in either the Field Sales App, where the role allows it, or the Field Manager App. Each order stays on the distributor’s record.
Captured in either app
Set up the network as it really runs. A sole distributor buys from the company and can sell on to its own sub distributors, and both sides of each sale are recorded.
The margin agreed with each distributor applies automatically to its purchases from the company. Retailer schemes are separate: they apply to secondary orders at the shop.
Zesty Chips, one pack
Stock bought from the company adds to the distributor’s balance, and stock sold on to sub distributors and shops leaves it, so the balance always shows what is in the godown.
Hilltop Traders stock, cartons
| Movement | In | Out |
|---|---|---|
| From the company, PO-2611 | 450 | |
| To Shadman Traders | 70 | |
| To Ichhra Traders | 50 | |
| To shops on bookers’ orders | 210 | |
| In the godown | 120 | |
Every purchase from the company and every sale to a sub distributor adds to the primary sales record, kept next to secondary sales.
Connected across SELL 360
Primary sales feed the stock that bookers sell and the reports managers read.
Common questions
Company sales management enters the stock purchase orders that apply to each distributor. The order is then on the distributor’s record, with its margin already applied.
No. Authorized users can enter primary orders in the Field Sales App when their role allows it. The Field Manager App is there for teams that also want structured manager field work, such as joint working and distributor checks. Confirm the setup for your team in a walkthrough.
The margin set on a distributor’s record applies automatically to every line of its purchases from the company. At 8%, Zesty Chips at a trade price of Rs 20 costs Hilltop Traders Rs 18.40 a pack. Retailer schemes and discounts are separate and apply to eligible secondary orders.
Yes. Distributors are set up as Sole, Sole Handler, Sub Distributor or Other, and sales from a sole distributor to its sub distributors are recorded as part of the network.
Yes. Primary sales records sit next to the secondary orders bookers take, so a review can show what each distributor bought from the company and what it sold on.
We will follow one stock purchase order through your own network, margins applied, from the company to the review.
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