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A merchandiser and retailer reviewing products on a shelf

Module 04 · At the shelf

Merchandising Know what reached the shelf.

It starts with one shelf.

Then every shop on the route, checked and on record.

Visit evidence

Placed is not the same as kept.

A display can be moved, damaged or missing. A shelf can drift from its standard. Photos before and after each visit show what really changed.

After the visit: the shelf arranged to standard (placeholder photo)Before the visit: the same shelf (placeholder photo)Before the visitAfter the visit

Placeholder photos. Real before and after visit photos will replace them. Drag to compare.

Every display item

From the store room. To the follow up.

Posters, stands and chillers cost money. Each one gets a place, a condition and a next step.

  1. 1

    Allocate the material

    Set quantities by area, with the rules for where each item can go.

  2. 2

    Deploy at the shop

    Each item gets its own identity and the shop where it was placed.

  3. 3

    Check on each visit

    A photo per item, the shelf condition and the stock on hand.

  4. 4

    Follow up

    Moved, damaged or missing items get an owner and a next step.

The shelf standard

What a good shelf looks like.

Give the team the standard. Then compare what they see on the visit with what it should be.

  1. 1Checked against the planogram
  2. 2Gaps flagged with a reason and a photo
  3. 3Every shop on the route scored

Capabilities

Capabilities in Merchandising.

The shop records, visits and stock that retail execution shares.

Explore All Capabilities
  • Products & Pricing

    The right products, prices, and commercial rules across your sales network.

    • Product catalogues
    • Market-specific pricing
    • Retailer schemes and discounts
    • Distributor purchase margins
    Explore Products & Pricing
  • Retailer Management

    Know your retail universe. From shop profiles and classifications to coverage and buying history.

    • Retailer master data
    • Classification and segmentation
    • Routes and territory assignments
    • Retailer activity and history
    Explore Retailer Management
  • Field Operations

    Plan the work. Track the visits. Know what happened in the market.

    • Attendance
    • Route planning
    • Geo-verified visits
    • Non-productive visit reasons
    • Photographic evidence
    Explore Field Operations
  • Inventory Management

    Know what's available, what's committed, and what's moving.

    • Stock balances
    • Automatic stock validation
    • Delivery loads
    • Stock movements
    • Returns
    Explore Inventory

Bring us one display. We’ll show you where it ended up.

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