
Module 04 · At the shelf
Merchandising Know what reached the shelf.
It starts with one shelf.
Then every shop on the route, checked and on record.
Visit evidence
Placed is not the same as kept.
A display can be moved, damaged or missing. A shelf can drift from its standard. Photos before and after each visit show what really changed.

Before the visitAfter the visitPlaceholder photos. Real before and after visit photos will replace them. Drag to compare.
Every display item
From the store room. To the follow up.
Posters, stands and chillers cost money. Each one gets a place, a condition and a next step.
- 1
Allocate the material
Set quantities by area, with the rules for where each item can go.
- 2
Deploy at the shop
Each item gets its own identity and the shop where it was placed.
- 3
Check on each visit
A photo per item, the shelf condition and the stock on hand.
- 4
Follow up
Moved, damaged or missing items get an owner and a next step.
The shelf standard
What a good shelf looks like.
Give the team the standard. Then compare what they see on the visit with what it should be.
- 1Checked against the planogram
- 2Gaps flagged with a reason and a photo
- 3Every shop on the route scored
Capabilities
Capabilities in Merchandising.
The shop records, visits and stock that retail execution shares.
Products & Pricing
The right products, prices, and commercial rules across your sales network.
- Product catalogues
- Market-specific pricing
- Retailer schemes and discounts
- Distributor purchase margins
Retailer Management
Know your retail universe. From shop profiles and classifications to coverage and buying history.
- Retailer master data
- Classification and segmentation
- Routes and territory assignments
- Retailer activity and history
Field Operations
Plan the work. Track the visits. Know what happened in the market.
- Attendance
- Route planning
- Geo-verified visits
- Non-productive visit reasons
- Photographic evidence
Inventory Management
Know what's available, what's committed, and what's moving.
- Stock balances
- Automatic stock validation
- Delivery loads
- Stock movements
- Returns
Connected
Where Merchandising connects.
The same record carries on into the rest of SELL 360. Nothing is typed twice.
- Shelf check and order in one visit
- One shop history
- Routes planned together
- See if a gap started at delivery
- Stock delivered to each shop
- Returns by condition
- Shelf gaps in the review
- Before and after sales as context
- Display items by area